Bytes Europe · – 360° virtual reality inspires more environmental charity donations02 April 2025According to psychologists, virtual reality nature documentaries have a stronger impact on viewers than traditional videos, increasing awareness of climate change.Image: ShutterstockA group of media psychologists at the University of Cologne, led by Professor Dr Kai Kaspar, has examined the effects of presenting environmental protection documentaries by way of 360° virtual reality (VR) videos compared with the use of other more traditional media forms. VR videos are interactive 360° videos that allow viewers to immerse themselves in a digital environment and explore it from different angles, often with the help of VR headsets or glasses. According to the study participants,