"You start out in 1954 by saying, '[N-word], [n-word], [n-word].' By 1968 you can’t say '[n-word]'—that hurts you, backfires. So you say stuff like, uh, forced busing, states’ rights, and all that stuff. Then in 2024, you say, 'DEI, DEI, DEI.' And the press won't call you on it"
-Lee Atwater's ghost